JesseRay Vasquez, cofounder of contemporary apparel line Sjobeck Malibu, has teamed with partner Nickho Yersel, a third generation jewelry manufacturer, to form a line of contemporary fine jewelry called Nickho Rey. The line, which launches online and in various specialty stores this week, ranges from $175 to $1,375 with average price points in the $200 to $300 range.
Capitalizing on the current market’s desire for fashion-forward yet accessible fine jewelry made with gold, diamonds and gemstones, the duo....[Read the full WWD Article here]
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