As a bicoastal designer, from Malibu to New York, JesseRay Vasquez founded the company in 2016 with the intention of mixing the two worlds of fine and fashion jewelry and creating what is known as Demi-Fine jewelry. 

The line is heavily influenced with a mix of his west coast roots of casual glamour and his fast paced city-life.  Signature pieces include pave hoops that are often whimsically reimagined.  Looks from his collection range from sexy night out statements to casual glamour pave chain link necklaces.  He continues to create beautiful sparks for all women to feel beautiful, strong and glamorous.